We define and defend reputations and brands, strategically positioning them for success through comprehensive analysis, the creation of powerful narratives and the execution of disciplined communications. Because our focus is on positioning, we can work with any brand in any industry, though experience tells us we bring tremendous value to ”emerging companies and non-profits” — brands in the $5 million – $100 million range — perched on the tipping point and poised for market leadership. Thanks to our affiliation with the Advocom Group, we have a unique and unparalleled ability to leverage success at the various points a brand is influenced, from public policy in Washington, D.C. to connections to capital on Wall Street, from our international network in China and Australia to the development of strategic communications, rooted in analysis. By design, we move people: to think, to take action or to invest in your brand.
We operate like a SWAT Team, expertly straddling the strategic planning and the tactical executions that generate specific results. If you don’t have the right plan, your tactics will fail and cost you dearly, and if you don’t execute with precision, the plan is meaningless and will not produce the intended results. That’s why we take a holistic approach to our work, grounding everything in analysis and ensuring every single thing we create has a purpose.
We’re the people you hire when you want quality, service, smart thinking, original perspective and great execution; when you need to find the right path to position your company for success through the myriad minefields — from regulations to competition to communications. Whatever your needs — from strategic positioning and communications programs and brand identities, to web sites, social and traditional media, speeches and investor presentations or white papers, we’re versatile and we bring a broad range of experiences in virtually every industry.